Stay safe by following these SEO best practices rather than fix a site only after it’s affected by an algorithmic update.
Although 404 errors don’t harm your site’s indexing or ranking, you should either fix them wherever possible, or build a custom 404 error page to improve user experience on your site.
In this post, I will quickly walk you through those basic on-page SEO properties that can help your website perform better in Google Search within a week or two.
The SEO best practices are evolving with the change in user behavior and search intent. Therefore, if you want to rank well for a certain query or queries, you need to beat others not in terms of better keyword stuffing but in terms of better understanding of searcher intent, and then putting together a page/pages that matches the intent of your target users better.
Your website is designed well for the eyes, but is it optimized well enough for helping your visitors into making buying decisions? Before you attract traffic to your website, make sure your website is optimized to address all questions of your prospective visitors. Read this post to explore the potential errors webmasters make to lose their would-be customers to the competition and how you can prevent this from happening to your website.
Knowing how to build better internal links within your website can help search engines understand, crawl and index your website better. There are some do’s and don’ts of internal linking that you should be familiar with. Done wrong internal linking can harm your website; done right, it can help your website rank well.