Content marketing is the process of creating high-value information to educate your prospects and help them become well-informed.
Content marketing doesn’t have to cost you an arm and a leg. All it takes is building a well-panned strategy and using popular marketing tools. If you’ve been meaning to start your content marketing campaign, it’s the right time. This post is designed to help you understand the various aspects of content marketing and tools.
Behind every successful content marketing strategy, there’s a content calendar. Read this post to understand the role of content calendar and download some useful content calendar tools.
In this post, I have shared the 6 principles of influence and persuasion postulated by Dr. Robert Cialdini in 1999. Let’s go through these 6 principles and know how to use each of these in content marketing strategies.