The SEO best practices are evolving with the change in user behavior and search intent. Therefore, if you want to rank well for a certain query or queries, you need to beat others not in terms of better keyword stuffing but in terms of better understanding of searcher intent, and then putting together a page/pages that matches the intent of your target users better.
With the unprecedented growth in Search Engine Optimization and Social Media Marketing, the need for trained and qualified online marketing specialists in India has grown like never before. According to DMTI, India will have 1.5 lacs digital marketing specialists manning the industry by 2016. So there’s no better time to learn online marketing skills but […]
Whether you’re pursuing MBA or working as a marketing professional, you need to acquire the digital marketing skills to adapt to the changing needs in the ever evolving marketing landscape. As per Digital Statistics 2014 conducted by IdeateLabs, there are 205 Million Internet users in India. The number is growing very rapidly with more people […]
Your website is designed well for the eyes, but is it optimized well enough for helping your visitors into making buying decisions? Before you attract traffic to your website, make sure your website is optimized to address all questions of your prospective visitors. Read this post to explore the potential errors webmasters make to lose their would-be customers to the competition and how you can prevent this from happening to your website.
Knowing how to build better internal links within your website can help search engines understand, crawl and index your website better. There are some do’s and don’ts of internal linking that you should be familiar with. Done wrong internal linking can harm your website; done right, it can help your website rank well.
Crafting the perfect landing page starts with following the fundamentals. From choosing an attractive headline to building a compelling call-to-action, everything should be tied together like a cohesive unit. Does your landing page have all those critical elements to improve conversion? Read this post to find out.