Starting an SEO company in Bhubaneswar is one thing, but scaling the client base is quite another.
As a matter of fact, businesses are always looking for SEO services providers in Bhubaneswar in order to grow their online presence. It’s a matter of getting yourself in front of them. All it takes are some innovative strategies.
However, the first thing you need is revaluate your company’s strengths and weaknesses. Digital marketing is a multi-dimensional discipline and chances are your team is more equipped to cater to only some of these dimensions such as on-page SEO, SEO audit or Facebook marketing.
Once you establish the aspects of SEO you’re good at, it’s time to launch a campaign to get some client onboard.
Here are some strategies to procure SEO clients in Bhubaneswar no matter how saturated the SEO market may appear.
Sign up with Local SEO Directories
Have you signed up your website with local SEO directories?
Often times, SEO companies ignore the power of local SEO directories because they keep optimizing their sites for overseas clients.
When a local business searches for SEO companies in Bhubaneswar, only companies properly optimized for local search index appear at the top.
As a result, the ones that are not optimized for local SEO miss out on potential opportunities.
Are you website optimized enough for local SEO to outrank the competition?
Think about it.
Optimizing your website for local SEO is not very tough. There are many local business directories in India that allow your website a free registration.
However, simply creating a profile doesn’t cut it. You need to build a strong profile and fill out all possible details about your business. This is a very important part of optimizing your website for local SEO.
Do it even if it might seem like a time consuming affair. After all, it’s just a one-time job.
Promote Your Facebook Page
Speaking of local SEO, the least you should do is build professional-looking profiles on Google Business and Facebook Page. More importantly, you should share important and relevant updates about your industry and company to build a loyal audience.
Building a loyal Facebook fan base is a monumental task. Indeed, it can be very demotivating to see absolutely no engagement if you manage to get some likes on your Facebook.
Try to understand the dynamics of Facebook algorithm. When you post any updates on your Facebook Page, your followers may or may not see them depending on quite a few things. But many successful Facebook Pages share one thing in common – they all post high quality images containing information that is easily digestible and very useful.
Let’s face it – very few users frequent Facebook to read lengthy articles. In fact, users tend to ignore posts that appear long and don’t appeal to their visual senses immediately enough.
You might be a serious SEO business in Bhubaneswar, but when it comes to Facebook, you need to devise a content strategy that caters to the fancy of your Facebook followers.
In that sense, there’s no harm, for example, in posting images of your city to your Facebook Page as long as you can make it look relevant to an event or situation.
Boosting traction on Facebook is an art and it takes loads of creativity to come up with content that your audience can find appealing and interactive.
Launch a Client Outreach Campaign
Try to build a list of local businesses (coffee shops/restaurants/hotels/tour agencies) that you can contact for business. The longer the list, the better.
When you approach them via email or phone, odds are most of them might turn you down, but the good news is you will get an opportunity to put your business in front of them.
You might turn out to be the first agency they may eventually call in future, who knows!
Once again, it’s not a cake walk! You may have to really slog it hard trying to persuade them to come onboard, especially when someone is not familiar with the power of digital marketing.
If nothing else, at the end of the day, it makes you sharp at negotiation.
Guest Blog for Sites in Your City
Guest blogging needs no introduction to anyone who has been around in the SEO industry for the past couple of years.
Do you have a list of websites operating in your city that may be happy to publish your guest posts in exchange of a link attribution from the author’s bio?
If you do, then go on and email them about it and see what happens.
The best thing about guest blogging for local sites is not that you get a bunch of links back to your site. When they share your posts on their Facebook pages, you get valuable exposure to your potential clients, and that’s just the starting point.
Partner with Other SEO Companies
This might sound weird to you because you might be starting to wonder how on earth partnering with the competition actually helps your cause.
The truth is not all SEO companies are equipped with all kinds of services their existing clients are looking for. For example, there are many SEO companies that are looking for help with content creation, Facebook marketing or website development.
By partnering with them, you should be able to cater to the specific needs of their clients and, they get a trusted and reliable partner for their future customers as well.
Client acquisition is a creatively challenging process in any business and SEO is no exception. With proper planning, right tools and smart approach, you should be on your way to build a solid client base for your SEO Company in Bhubaneswar.