I have worked with many clients that are not quite SEO-savvy when it comes to building their website. As Google has already started prioritizing modern web design elements such as mobile-friendliness, it’s really important to incorporate some basic SEO tweaks to make it easy for Google Search crawler to crawl and index your website better. The good news is it’s not really that hard to take care of some basic on-page elements.
In this post, I will quickly walk you through those basic on-page SEO properties that can help your website perform better in Google Search within a week or two. So what are those SEO properties you should be paying special attention to? Let’s discuss:
Optimize Each Page with a Unique Keyword
Do your keyword research one or more popular tools to come up with search queries your potential visitors are using to find information on your services. If you’re not too sure which keyword tool to go for, just use Google Keyword Planner to begin with. Aside from being free, it also gives you ample insight into the keyword dynamics. When you become familiar with the keyword selection process, you can try many other free/premium keyword research tools as well.
Pro Tip: If you don’t want to take the pain of using a keyword research tool, you can simply use the suggested keywords feature in Google Search. When you type a keyword into the search box, Google suggests a bunch of related searches that are semantically relevant. They are often long-tail keywords and easy to rank for.
Once you prepare a list of keywords that are relevant to your niche business and/or location, you could simply classify them into different groups in order assign them to a particular page within your website.
The key here is to use each keyword or a set of relevant keywords for each page and never repeat them for other pages. Once you have assigned them to pages, try to incorporate these keywords to body content, main heading (h1) and sub-headings (h2, h3 etc) in order to help Google Search crawler identify your pages better and sort them out within its index easily.
Write a Compelling Meta Title/Description for Each Page
Meta Titles and Meta Descriptions are necessary for each and every page within your website, especially your most important pages such as home, about, services and blog. They help a search engine identify your pages better. Although Google no longer considers meta title and descriptions as important criteria for ranking purposes, they are still important for your site visitors because, statistically speaking, only unique and attractive title/descriptions tend to get higher better clicks (or Click Through Rate) and hence, help improve your conversion rate.
In fact, Google tends to incorporate click through rate (CTR) data to help your SEO rankings, as per Rand Fishkin. Whichever way you consider, optimizing your meta titles/descriptions should be your utmost priority. Please, follow these tips to build better meta titles and descriptions for your site.
Use Sub-headings in Each Page
Using sub-heading (h2, h3 etc) is good for both search engine crawlers and human visitors. Why? Because they tell both crawlers and human visitors what the page is all about. While crawlers use sub-headings to under the relevance of a particular page with regards to a query, human visitors find use them to scan a page and quickly establish if a page is relevant to the information they need.
Either way, sub-headings help you improve your SEO value. So be sure to include sub-headings for all your pages. Make sure to use keywords in your sub-headings as naturally as possible. Your goal is to make sub-headings sound compelling for your site visitors. So don’t just stuff the keyword in there.
Assign a Featured Image to Each Page
Feature Images make your page look interactive and fun. However, they also need to be relevant to the subject or add an element of humor if possible. But the most important thing is to optimize your images so your pages load faster and use Alt-text property to help Google Search crawlers read them better. This is an aspect that often goes ignored by webmasters. Hence, there’s a huge scope for you to rank your websites through image optimization techniques.
Build Strong Internal Linking
Try to look for every opportunity to link to your internal pages that are relevant to each other, unless it’s a landing page. Internal linking help search engine crawlers reach out to the innermost pages inside your website and index them properly. Plus, it’s also helps the UX. We have already made it easy for you to choose phrases for internal linking.
Hope these quick on-page SEO tips help boost the SEO value of your website and make it rank better.
If you have any questions, let me know in the comment section below. Also, don’t forget to share these tips with your friends so they can take advantage of the basic on-page SEO tweaks and rank better.