What is Content Marketing? Content marketing is the process of creating high-value information to educate your prospects and help them become well-informed. As the prospect finds your content valuable and engaging, they are happy to engage and associate with your brand, slowing turning into your
Content Marketing Tips and Best Practices
In the post-Penguin age, content marketing is clearly becoming the preferred inbound marketing tool among search marketers. However, content marketing is not an exact science. SEOs need to be well equipped with the do’s and don’ts and best practices of content marketing in order to succeed in their attempt to get attention from the target audience or boost their conversions.
We are glad to provide you with a series of content marketing tips and best practices written and curated since 2008 when we this blog first kicked off.
Our content marketing resources are designed to offer all the potential tools you will need to succeed in your online marketing efforts. From writing quality articles to marketing them at the right place, our content marketing tips will educate and inform you on the best practices. These articles are inspired by our first-hand experiences of running our digital marketing company since 2008.
Our content marketing resources will cover:
#4 - How to Write Panda-friendly Articles
#5 - How to Write Sales Copies that Convert
And many more content marketing tips that will help you learn and grow as a blogger.
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If your copies are suffering from poor conversion rates, chances are you are using one or more of the following copywriting clichés – words that put off your potential customers. Overused and Filler Words Often times, copywriters tend to get easily inspired by the overused words and end up
Based on the style of product descriptions I’ve seen most on e-commerce sites, I can easily classify them into two broad categories: seductive and cold. Yes, some descriptions simply contains words that define their features in a passive and non-engaging style, with no connection with their
As a copywriter, I know writing product descriptions is tougher than crafting sales copies. Product descriptions need to be compelling enough to draw the customer's attention and lead them to take a positive action. It's as if you were selling a product via Twitter - 140 characters are all you have
Article Writing is an integral part of Search Engine Optimization. However, if you’re a newbie, you might find writing articles a monumental task. Writing quality content is a complicated process as it requires in-depth research, high quality content curation, conceptualization, writing content and
If you believe there is something to be learned from great success stories through the ages, there is a message to be had from the history of successful tag lines and advertising copy writing. Take “Just Do It” or “Think Different” and similar iconic pieces of advertising conceived by legends of
The best practices in content writing often consist of some simple rules on improving user experience. There are no set rules in content marketing – they different from audience to audience and niche to niche. However, a few things are pretty fundamental to improving your audience engagement. Let’s
Content marketing has seen phenomenal growth in recent years; almost every Fortune 500 company has a content marketing strategy. All the technology companies like IBM, Microsoft, Google, Twitter and others have blogs where they discuss new features, product launches and much more. Whether you are
If you can't explain it simply, then you don't know it well enough. — Albert Einstein Nearly seven long years into the digital marketing industry, I still find articulating thoughts as one of the most challenging aspects of writing for online audiences. When you are writing for the audience that